Selling Products, or Selling Solutions? — Presales Talk Show Invites Guests for Episode 3

Previous Episodes:

• Episode 01: China's first presales talk show, "The Way of Presales," is now live! Male and female guests clash on perspectives, dissecting the frustrations and pains of presales work

• Episode 02: How can startups build a presales system? How do you excel in presales at a startup? Episode 2 of the presales talk show "The Way of Presales" is now available

  
  

We are now recruiting guests for Episode 3.

Episode Topic: Should Companies Sell Products or Solutions?

Real-World Case Name: Selling Products vs. Selling Solutions

Guest Requirements:

• Have encountered the product-vs-solution sales dilemma and possess deep insights into both approaches

• Have presales or sales experience at a product-centric company

• Willing to share genuine opinions with clear articulation—no posturing, no pretense;
  

• Enthusiastic about presales work and this show;
  

• Agree to grant PresalesChina Community (售前青云荟) perpetual rights to use the recorded video content (face will be shown; nicknames may be used instead of real names) within the bounds permitted by law. We guarantee no misleading edits or out-of-context clipping;
  

• Estimated time commitment: 2 hours total—1 hour for a pre-interview briefing and 1 hour for recording (conducted via video conferencing; no on-site attendance required).

  
  

  
  

  What's in It for You:  

  - Showcase your professional insights to a broader audience, increasing your visibility to potential employers or partners and elevating your influence in the presales field;

  - Learn face-to-face with fellow guests and spark new ideas through intellectual exchange;

  - A 1,000 RMB cash voucher (approximately $140 USD) toward our courses (redeemable for course enrollment or one-on-one coaching), or a 500 RMB JD.com gift card;

  - PresalesChina Community MVP certificate.

  
  

Show Format:

- Closed-Door Recording: Initially recorded via online video conference—no live streaming, so participation is relaxed and low-pressure. Episodes are edited and published on our own media channels afterward.

- Topic Source: Topics are drawn from our course, "Learning Presales Through Stories: A Collection of Presales Case Analyses" (see the full introduction here). This course draws on my personal experiences throughout my presales career, designed to give you a broad understanding of the various scenarios you may encounter in presales work and to sharpen your ability to handle similar situations in the future. Each story is followed by open-ended discussion questions—but no answers, because there are no fixed or standard answers. Originally, I planned to bring together several presales professionals to share their perspectives and advice, but time and budget constraints put that on hold. Now, we're ready to launch it.

Show Highlights:

- Diverse Guest Lineup: Each episode pairs a newcomer (at least 1 year of dedicated presales experience) with a veteran (10+ years of experience). All industries and specialties welcome; we especially encourage female presales professionals, presales managers, and salespeople to join;

- Real Insights: Share proven, practical techniques and methods from real presales work, and offer your take on the case stories;

- Behind-the-Scenes Truths: We don't shy away from the gray areas of the job—failures, lessons learned, and the traps that burn people;

- Authentic Expression: Be real, be honest, and speak from the heart.

Add our customer service WeChat to sign up.

Presales Talk Show—come shine on stage!