About PresalesChina
A one-stop vertical community for Solutions Engineers (SA/SE/FAE) — find your professional home and accelerate your career growth
Founding Declaration
Since we arrived, presales professionals no longer need to "involute"!
Our Story
On June 18, 2023, CD Zhao officially founded PresalesChina. Before that, he spent 18 years in presales and consulting at four top multinationals — IBM, HP, Cisco, and BMC — rising from entry-level presales architect to APAC product line presales director.
At the peak of his career, he made a pivotal decision — not to win more deals for one company, but to help a thousand companies and ten thousand presales professionals change their career trajectories. Five years of quiet groundwork, a million words of course materials, ultimately crystallized into China's first professional presales career community and enablement platform.
In 2024, he accepted an invitation from a major state-owned enterprise headquarters to serve as a data center management expert, with compensation exceeding the department GM by 30%+. This "undercover" experience gave him deep insight into the 400+ steps of SOE procurement, the hundred-person approval chain, and the internal dynamics of billion-yuan projects — making him the only presales coach in China with both 20 years of vendor-side systematic experience and SOE buyer-side procurement expertise.
Read the Full Economic Daily Interview
CD Zhao as a paid guest host at an AWS market event
Founder
CD Zhao · Founder & Chief Presales Coach of PresalesChina
18 Years in Multinational Presales · Career Timeline
From presales architect to APAC presales director, then SOE buyer-side expert, and finally founding PresalesChina
Presales Architect — The Beginning
Started as an entry-level presales architect, receiving the world's most rigorous sales methodology training. At IBM, he systematically learned standardized presales processes including needs analysis, solution design, technical demos, and bidding.
Project Delivery & Overall Management
Joined HP in 2009 with doubled salary. Beyond presales, he took on consulting delivery and overall project management responsibilities, owning projects end-to-end. This experience gave him deep insight into how presales impacts project delivery and customer success.
Management Consultant · Cloud Services Chief Advisor
Joined Cisco Consulting Services as a management consultant, initially focused on consulting delivery, then both selling and delivering. At Cisco, he learned to use consulting methods in presales — a successful CIO visit to SF Tech directly facilitated a summit between SF's founder and Cisco's Greater China head.
Ericsson Academy Northeast Asia Manager
Served as Ericsson Academy Northeast Asia Manager, responsible for business management and new technology training programs across Greater China, Japan, and South Korea. This experience provided deep insights into enterprise training needs and extensive operational management expertise in training business.
APAC Presales Lead · Chief Value Advisor
Joined BMC in 2017 as Chief Value Architect, a US-listed company and global leader in core product lines. Over six years, he became APAC Presales Lead for the core product line and Greater China Chief Value Advisor. Named APAC Top Presales for three consecutive years.
SOE HQ Data Center · Management Expert
Appointed as an external management expert at a major SOE headquarters data center department, deeply involved in billion-yuan procurement projects, leading enterprise procurement process integration optimization. Gained buyer-side perspective on procurement logic and dynamics, bringing a unique dual perspective to presales training.
Founder · Chief Presales Coach
On June 18, 2023, officially founded PresalesChina — China's presales career community and enablement platform. Integrating 18 years of multinational presales experience, SOE buyer-side procurement expertise, and the 4S Professional Presales Method, dedicated to helping presales engineers elevate their capabilities and transform their career trajectories.
Mission & Vision
Vision
To become a globally recognized comprehensive presales enablement institution
Mission
To propel presales into a critical force for enterprise business growth
To make presales a respected, high-compensation profession
Core Methodologies
Integrating world-class frameworks with 20 years of frontline experience
4S Professional Presales Method
Four core principles, thirty-two characters — the presales success formula
Selling orientation
Goal-driven: oriented toward sales targets
Success of customer
Customer-centric: focused on customer success
Solution engagement
Tech-leveraged: technical communication as the fulcrum
Showcase value
Value-first: showcasing value as the secret weapon
New Era B2B Deal-Closing Strategy
The first methodology to place presales at the sales methodology level
For B2B deal success, you must:
Sales gets every step RIGHT. Presales does every step WELL.
Development Milestones
Every step from founding to industry leadership
PresalesChina officially founded
Published "2022 China Presales Compensation Report"
Launched innovative "Hyper-Converged 3+2 Presales Boot Camp"
Became a Udemy Business certified course provider
Released the "4S Professional Presales Method"
Invited to deliver a public charity course at Tsinghua University
Tsinghua alumni exclusive interview
Discovered course piracy, initiated legal proceedings
Launched "Presales Recruitment" public service
Published "2024 Presales Industry Outlook Report"
Founded "Presales Executive Private Forum"
Partnered with CRIC for presales headhunting recruitment
First viral article on the state of China's software industry
Released "Presales 4-Level Proficiency Assessment"
Published "New Era B2B Deal-Closing Strategies"
Released first RAP presales work "Presales Tiger Hunt"
Released "5C Method for Handling Customer Objections"
Coach CD joined a major SOE headquarters as management expert
Became the sole Greater China partner of MTS (Mastering Technical Sales)
Proposed "Solution-Oriented Enterprise" concept, released Solution Thinking Workshop
Launched China's first presales talk show "What Should Presales Sell?"
Released China's first presales enablement AI agent "Presales Pony"
Published "Commonly Used AI Prompts for Presales"
Presales talk show "The Way of Presales" launched
Proposed "Followership Leadership" concept
Presales Boot Camp achieved a record 100 NPS score
Released Campus Recruitment and Career Switch Presales Aptitude Assessments
Published "Presales Solutions Engineer Career Guide 2025" Chinese edition
"Mastering Technical Sales" 4th edition Chinese translation "The Way of Presales" published
"Presales Planet" membership system launched
Proposed "Technical Sales Power" concept
"The Way of Presales" ranked #1 on JD.com Marketing category
Presales podcast "Qingqing's Presales Afternoon Tea" launched
Invited to Wuzhuo "Author Face-to-Face" offline book sharing event
Invited to Tsinghua University Press dialogue program
Invited for ByteDance blogger interview
Participated as presales expert in Tsinghua "BlueWhiteRabbit" AI presales platform launch
Advocated for "October 10th Presales Solutions Day"
Released "Presales Private Coaching Camp" program
Hosted offline book sharing at Zhongguancun Book Building
Released "Executive Briefing Boot Camp"
Presales in-house training client reached hundred-billion market cap for the first time
Successfully delivered FAE team training for chip company Huada Electronics, entering the chip industry
"Presales Advanced Live Course" series launched
First presales career single "Light of Value" / "We Are Solution" released
Published "2025 Presales Solutions Position Compensation Analysis Report"
"SE Manager's Handbook" Chinese edition "The Way of Presales Management" published
Released "Presales Management Mini-MBA Training Camp"
Released "Presales Management Maturity PMMI Assessment Tool"
"China's First Presales AI Conference" successfully held
Released the world's first "B2B Presales + AI Capability Integration Panorama"
"B2B Ecosystem Leaders 2030" Coach CD interview featured on Economic Daily website
Signed ZTE Corporation, client market cap reached new high
Released "Solution Thinking 2.0"
Brand new PresalesChina official website launched
Adjusted business strategy, updated company vision to: Become the globally recognized world-class comprehensive presales enablement institution, officially entering the global market
Launched the international edition of the foundational mini-MBA course "Presales Management Essentials for SE Leaders"
Global Partner
Mastering Technical Sales (MTS)
Global Leader in Presales Training · USA
In November 2024, PresalesChina became the sole Greater China partner of MTS. MTS is the authoritative institution in the global presales domain. Its classic work "Mastering Technical Sales" has been updated to its fourth edition since 2001, serving as required reading for thousands of sales engineers at Google, RedHat, Salesforce, Cisco, HP, Microsoft, Oracle, and more. Since 2014, at least 25,000 sales engineers have attended MTS training programs. MTS offers online courses and in-person workshops for individual presales professionals and presales managers. In Greater China, PresalesChina supports MTS in delivering courses in both Chinese and English.
Learn More About MTSContact Us
Get in touch with us through the following channels
PresalesChina Customer Service
Scan the QR code to add our enterprise WeChat
Enterprise WeChat