China's "Zero-Cost Purchase" Is Here! A Must-Read for Presales Professionals: *The Way of Presales* — Buy the Book and Unlock Exclusive Benefits

“Zero-Cost Purchase”—book-buying bonus details at the end.

The Chinese edition of The Way of Presales—the global presales solution bible that has taken the world by storm for over 20 years—is finally here! This is the career playbook validated by 25,000 engineers worldwide.

From “Knowing How” to “Doing It Right”—Bridging the Core Capability Gap in Presales 

If you’re facing any of the following challenges, this book is written for you:  

- 🔸 New presales professionals: You can present slides but struggle to capture the client’s attention (see Chapter 9, “The Perfect Presentation Structure”)  

- 🔸 Senior presales engineers:Your solutions feel cookie-cutter, and your pain-point analysis stays superficial (see Chapter 6, “Business Value Discovery”)    

- 🔸 Presales professionals hitting a plateau: After your demos, clients show no follow-up interest (see Chapter 17, “Connecting with Executives”)  

- 🔸 Career switchers entering presales: You’ve hit the ceiling in your current technical role and want to pivot into presales, but don’t know where to start or how to prepare systematically (see the entire book)

- 🔸 Presales professionals moving to sales: You’re ready to leave presales behind and open a new chapter in sales, but you’re unsure how to transition smoothly or what hidden challenges await (see Chapter 28, “Transitioning to Sales”)

……

Core Value of This Book

1. Cure the “Surface-Level” Presales Problem: Stop looking like you can do it all while delivering nothing of substance

- Fix the “dead demo”: Design presentation structures that align with the human attention curve (Chapter 9)  

- End the “counterproductive POC”: Build technical validation project plans that put clients at ease (Chapter 14)

- Reject “template solutions”: Use the Pain-Benefit Four Quadrant to lock onto the client’s real needs (Chapter 6)  

2. Build Deep Trust: Stop being the invisible “tool” hiding behind documents

- Apply the Trust Equation: Credibility + Reliability + Intimacy - Self-Orientation (Chapter 16)  

- Master the Golden Rules of Executive Dialogue: Speak the language of “profit/risk” instead of “technical specs” (Chapter 17)  

3. Clarify Your Career Path: Don’t be the “old hand” who gets laid off at 35 for coasting

- Salary negotiation strategies: Break down the base salary/commission/bonus mix logic (Chapter 22, “Compensation”)  

- Guide to moving into sales: Leverage your presales technical background for a smooth transition (Chapter 23, “Transitioning to Sales”)  

- Personal branding: Evolve from a “supporter” into a “key decision influencer” (Chapter 21)  

Endorsed by Industry Leaders

• David C. Michael, former Chairman of IBM Greater China

• Timothy Zhang, former President of SAP China

• Yu Feng, Chairman of a renowned multinational corporation in China and author of Marketing Growth

• Shi Yanze, Founder & CEO of Tencent-backed SalesEasy

• Xia Kai, renowned sales expert and author of Nine Questions for Winning Deals and The Five Rings of Trust

• Cui Jianzhong, renowned sales expert and author of Value-Based Selling and the business novel Vertical & Horizontal

• Zhang Jian, former executive at HP China and Cisco China, author of The Key Account Sales Playbook

Book Purchase Bonus:

• Digital mind maps of all 34 key content points from The Way of Presales

• 4 AI strategy guides for presales and sales deal-closing, valued at ¥80 (click here for details)

  
  

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