Events & News

The First China Presales AI Conference Concludes Successfully, Marking the Inaugural Year of AI-Driven Presales

May 20, 2026
中国首届售前AI大会圆满落幕,见证售前AI化元年 - Photo 1
This article has been professionally translated from Chinese
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Phoenix Media (ifeng.com) coverage link: https://tech.ifeng.com/c/8tESgEih2yL


On May 17, 2026, the "China's First Presales AI Conference," hosted by the professional Chinese presales community "PresalesChina Community (售前青云荟)," was successfully held. The four-hour-plus conference attracted thousands of presales solution professionals and presales managers. The enthusiastic response from both attendees and speakers caused a stir across the industry, with participants hailing it as "the annual benchmark event for the presales field."

The successful hosting of this conference marks the official entry of China's presales field into a new era of "AI-driven" practices.


Major Release: The World's First Presales-AI Integration Landscape Map

During the opening ceremony, Mr. Zhao Chengdong (CD), founder of PresalesChina Community and creator of the 4S Professional Presales Method, delivered a keynote speech titled "The Evolution Path of Presales and the AI Application Landscape Map." He proposed that the AI-driven evolution of the presales profession will unfold in five stages, with the industry currently in the early part of the second stage. Hedefined eight levels of AI tool support capability for each task, designed to track and evaluate the extent of AI adoption by presales professionals. He emphasized thathuman presales professionalsmust not only continuously enhance their ability to leverage AI but alsomust strengthen their core presales competencies based on first principles.

On behalf of PresalesChina Community, he officially released the world's first "B2B Presales + AI Capability Integration Landscape Map" report. This report covers 7 stages and 88 presales tasks across the entire presales process, providing a systematic survey and analysis of the current AI tool support capabilities for each task. It serves as an authoritative guide with both strategic depth and practical value for B2B presales practitioners and managers to systematically plan and manage the AI capabilities of their presales teams.

Additionally, the conference released the Excel-based "Presales AI Capability Improvement Path Planning Template," which supports individual and team capability assessment, gap analysis, roadmap planning, budget planning, and status tracking. This tool helps enterprise presales managers systematically drive their AI transformation initiatives.


Keynote 2: Zhu Dong Shares a 90-Day Presales AI Transformation Path and Its Benefits

Mr. Zhu Dong, Vice President of Solutions at Huibo Technology, delivered a presentation titled "From Presales SOP Knowledge Base to Presales Agent: A Practical Implementation Path." Zhu pointed out that presales teams are one of the best starting points for a company's AI strategy transformation. Presales should not merely "use AI tools" but should achieve a comprehensive "AI transformation," developing core capabilities of "judgment, combination, quantification, and execution."

He detailed a recommended 90-day presales AI transformation path, broken down into three steps to establish and operate a presales Agent. Based on his team's practice, the value delivered by presales AI transformation is remarkable: revenue increased by 15% to 30%, while presales costs decreased by 30% to 50%. These real-world figures gave the audience a profound sense of AI's disruptive impact on presales effectiveness.


Keynote 3: Zhao Chengdong Shares Global Trends in Presales Tools

In his presentation "Global Trends and Applications in Presales Tools," Zhao Chengdong (CD) highlighted the multiple trends emerging in global presales tools empowered by AI capabilities. He provided an in-depth analysis of challenges in presales scenarios, including document governance, data compliance, customer trust, and AI hallucinations. He also conducted a thorough analysis of several well-known international tools for RFP response, demo automation, and presales-customer communication/coaching. These insights offered clear guidance for domestic presales teams to avoid common pitfalls when selecting and applying AI tools.


Keynote 4: Li Ning Shares Practical Lessons from a Major Telecom Company

Ms. Li Ning, Chief Global Solutions Engineer at a top-tier telecommunications company, shared her extensive hands-on experience in a presentation titled "Empowering Core Business with Presales Agents at a Major Corporation." She showcased the real-world effectiveness of presales Agents across scenarios such as opportunity discovery, intelligent bidding, and continuous customer relationship management:

· Intelligent bidding time reduced by 80%, with error rates down by 90%

· Customer lifetime value increased by 10% to 15%

· Sales activity return on investment (ROI) improved by 20% to 25%

Ms. Li also candidly shared the challenges encountered during implementation—such as addressing AI hallucination issues and improving system stability and reliability—along with valuable lessons learned.



Executive Panel: The Future of Presales and Capability Reshaping in the AI Era

In the executive panel discussion titled "Journeying into the Future of Presales," four senior presales leaders from different business domains engaged in a deep exchange on topics including future trends for presales roles, core competencies, and AI enhancement roadmaps. The discussion was insightful and full of memorable quotes:



Cai Cong

General Manager, EBG Presales Technology Dept., Ruijie Networks

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